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The New Luxury: Why Apartments Are Winning Over Big Houses While selling a couple of high-end, spacious apartments—often comparable in size to a house—the most common question people ask me is: “Why should I, or someone wealthy, choose an apartment when they can easily afford a big house with a garden?” Well, my answer is simple: there’s no strict “apartment vs. house” choice here—it’s really about what stage of life you’re in . It comes down to efficiency, location, lifestyle, and personal goals. A luxury apartment offers convenience, security, and prime positioning, which can often outweigh the appeal of a large house. Why Even the Wealthy Choose Apartments Many people assume that once you can afford a house, it automatically becomes the better option. But in reality, many high-net-worth individuals intentionally choose apartments—and here’s why. Location Comes First In cities like Munich or Berlin, space in prime areas is limited. Luxury apartments are often located right in the cen...